Zong, officially known as CMPak Limited, is a major mobile network operator in Pakistan. It is owned by China Mobile and is the first overseas venture of the company. Zong began its journey in Pakistan in 2008 after acquiring a license from Millicom. Since then, it has grown into the country’s second-largest mobile service provider, with over 50 million subscribers, including 38 million 4G/LTE users.
Core Competencies:
Zong specializes in mobile data services, offering high-speed 4G/LTE connectivity with over 14,000 4G-enabled sites across Pakistan. The company provides voice, data, and digital services to millions of customers, ensuring reliable and affordable communication nationwide.
Key Milestones:
- Early Beginnings: Started as Paktel in 1991 under Cable & Wireless and became Pakistan’s first company to offer cellular phone services.
- Ownership Transition: Acquired by Millicom in 2003 and later sold to China Mobile in 2007 for $284 million.
- Rebranding & Expansion: Rebranded as Zong in 2008 and rapidly expanded its network and customer base.
Market Presence:
Zong holds a 25% market share in Pakistan’s telecom industry. With 22 customer service centers, 305 franchises, and 190,000 retail points, it ensures nationwide accessibility.
Sustainability and Future Outlook:
Zong continues to invest in network expansion and technology upgrades to enhance customer experience. The company is committed to innovation, digital transformation, and improving connectivity across Pakistan.
Key Achievements:
- One of Pakistan’s largest telecom operators with 50 million users.
- Leading provider of 4G/LTE services with extensive network coverage.
- Strong nationwide presence with thousands of customer service points.
Zong remains dedicated to providing fast, reliable, and affordable telecom services, shaping the future of digital connectivity in Pakistan.
