Pakistan’s Hub for Icons and Industry Leaders Profiles that Inspire, Companies that Lead Celebrating Big Names and Bold Visions
Pakistan’s Hub for Icons and Industry Leaders Profiles that Inspire, Companies that Lead Celebrating Big Names and Bold Visions

PROFILE

Name:

Mian Muhammad Latif

Company:

Chenab Group

About us:

Mian Muhammad Latif is a Pakistani businessman and the founder of Chenab Group, one of the leading textile companies in Pakistan. He played a key role in shaping the textile industry and introduced ChenOne, a well-known retail brand in Pakistan.

Bio

Business Journey:
Mian Latif was born in 1952 in Toba Tek Singh into an Arain family. His father, Haji Muhammad Saleem, was a cotton industrialist, which influenced his early interest in business. After moving to Faisalabad for studies, he graduated in 1974 and started a small textile processing unit. Over time, this grew into Chenab Group, a major player in the textile sector.
In 1997, he introduced ChenOne, a retail chain that became one of the first Pakistani brands to focus on high-end home and fashion products.
Personal Life:
Mian Latif’s younger brother, Chaudhry Muhammad Ashfaq, served as a Member of the National Assembly (MNA) and as District Nazim of Toba Tek Singh. His son, Miantenure Farhan Latif, was the youngest MNA during PML-Q’s (2002-2008).
Awards & Recognition:
For his contributions to Pakistan’s textile industry, President Pervez Musharraf awarded him the Tamgha-e-Imtiaz (Medal of Excellence) on 23 March 2004.
Mian Muhammad Latif remains a significant figure in Pakistan’s business community, known for his contributions to the textile and retail sectors.

CURRENTLY DOING

AWARDS & ACHIEVEMENTS