Family Roots and the Foundation of Nishat Linen

Born into the prominent Saigol family, Naz Mansha was no stranger to the world of textiles. Her marriage to Mian Muhammad Mansha, one of Pakistan’s most influential businessmen, further connected her to the industry. When Nishat’s textile factory became operational in 1989, she brought a unique perspective by introducing modern, customer-centric practices. Her “shoeless policy” in the factory and piped-in music were examples of her innovative approach to creating a productive and employee-friendly environment. These steps set the stage for Nishat Linen’s entry into the competitive market.
The first Nishat Linen retail store was launched in 1994, marking a significant shift from exports to direct customer engagement. This move was spurred by the increasing interest of local customers, particularly her friends, in the brand’s high-quality bed linens and fabrics. Over the years, Naz expanded the product line to include lawn, ready-to-wear garments, and seasonal collections, solidifying Nishat Linen’s reputation for uncompromising quality.

Expansion and Diversification

Naz Mansha didn’t stop at textiles. She also brought global brands like **Inglot Cosmetics** and **Swarovski** to Pakistan, diversifying her portfolio and introducing international retail experiences to local consumers. Her ventures reflect a sharp understanding of market dynamics and customer preferences, catering to both local and expatriate audiences.

Overcoming Challenges

Running a business in Pakistan is no small feat, and Naz Mansha has faced her share of economic challenges, including fluctuating raw material costs, rising energy prices, and intense competition. Yet, she remains steadfast in her focus on quality and innovation. Her commitment to in-house production enables Nishat Linen to maintain its competitive edge and sustain profitability despite market pressures. Additionally, she has expanded the brand’s reach through e-commerce and overseas markets, particularly in the UAE and the United States. br>

Social Responsibility and Vision

A strong advocate for empowering women, Naz Mansha has created opportunities for female employees, offering them a supportive work environment, childcare facilities, and career growth pathways. Her leadership style emphasizes an open-door policy, fostering a culture of collaboration and trust. This approach has cultivated a dedicated team, many of whom have been with her since the company’s inception.

Looking Ahead

Naz Mansha’s entrepreneurial journey is far from over. As she continues to explore opportunities for growth, her focus remains on improving core products while expanding Nishat Linen’s reach in international markets. Her legacy serves as an inspiration for aspiring entrepreneurs, especially women, proving that determination and innovation can create lasting impact even in challenging environments.
Naz Mansha’s story is a testament to her resilience, business acumen, and visionary leadership, making her one of the most influential figures in Pakistan’s retail and textile sectors.